It’s without any doubt one of the most influential and well renowned fashion and lifestyle magazines in the world, and this year British Vogue turns 100 years old. To celebrate, they have joined with the National Portrait Gallery and opened a mesmerising exhibition to the public. The gallery contains an archive of unseen photoshoots and an array of Vogue issues dating back to the very first from 1916. We were lucky enough to go along to the exhibition in London and explore the hidden secrets of Vogue.
It’s very important for us to keep up to date with the latest trends as well as forecasting for the next season, Vogue is an amazing resource for trend forecasting and has always had place in our show room.
The exhibition not only documented the history of vogue, but also the history of British fashion and highlighted just how important and influential fashion and lifestyle has been in Britain over the last 100 years.
A number of A-list celebrities and important people of the industry have visited the exhibition including the magnificent fashion designer, Ralph Lauren, who we were lucky enough to see on the day!
The gorgeous Royal Duchess of Cambridge graced the cover of the 100th anniversary issue in an enchanting photoshoot on location in Norfolk. After having such a huge affect on fashion in the past few years of being in the limelight and being voted as one of the most influential women in the world by Time magazine, HRH was the perfect choice for the front cover of the centenary issue. The choice shows just how significant Vogue is in the print industry as this was the first magazine shoot that the Duchess of Cambridge has ever agreed to partake in.
The exhibition presented some of the most controversial moments in fashion along with the photographers who captured these moments, which still have an influence on the industry today. This photoshoot of Kate Moss when she was just 19-years-old, shot by Corinne Day was one of the biggest highlights of the exhibition. This photoshoot caused such an uproar from the public as well as people from the fashion industry as the pictures exposed Kate Moss as a young girl in her under garments. However, if this photoshoot were to be published in Vogue today, the reaction would most likely be very different as the fashion industry is becoming more daring and explorative as well as immune to criticism than ever.
Fashion is all about being different and sometimes controversial, and as fashion and bridal wear go hand in hand, this is causing brides to be more daring with eccentric gowns and accessories, all because of these influences from courageous fashion and exotic culture.
Among the history and beauty of Vogue’s 100 years was a considerable dedication to the late Alexander McQueen. One of the most controversial and influential designers of our time, McQueen’s portrait adorned an entire wall, dominating one wing of the gallery, and rightly so. McQueen’s effect on the fashion industry has been monumental, the designer knew how to manipulate fabrics in extraordinary ways and his house remains a huge influence on the bridal industry as well, with the current creative director, Sarah Burton, designing HRH Catherine Middleton’s Wedding gown.
An important part of our work here at Amy Mair Couture is to take inspiration from different cultures and eras in order to create beautiful high fashion gowns with a contemporary style. Vogue provides us with the most on trend influences in fashion and culture and will remain a huge inspiration here at out design house. The exhibition is showing at the National Portrait Gallery for 2 more days before moving to Manchester.
The Amy Mair Couture team.