At Amy Mair Couture we design and create luxurious bridal wear featuring haute couture and high end ready to wear collections. Our pieces are elegant, unique and romantic with each garment individually handmade in our Atelier with care over time. 


Our designs are intricate, delicate, and powerful. The innovative designs evoke emotion with a nod to dramatic Theatre, Vintage wear, Poetry and European Fashion. With Collections inspired by nature and travel the designs have an ethereal feel, a sense of purity and beauty.

The signature style is subtle contemporary elegance; a balance of flowing movement in fabrics and a bohemian and alternative charm, using only luxurious fabrics the creations are timeless.


Our one off pieces that are specially made for the non conformative yet modernistic bride with a passion for carefully constructed beautifully made pieces that are timeless and classic.



The Designer...

“Hi I’m Amy Mair, the designer, maker and owner behind Amy Mair Couture. 


I have always wanted to create beautiful gowns that women feel beautiful wearing and use luxurious fabrics to create beautiful silhouettes but I started out as a keen artist in school. I knew that I would have to fulfil my dream and lead a path as a creative.

Once I was taught to sew and manipulate form in pattern construction I developed a whole new love and passion for design that was different, more challenging and equally rewarding for me as painting on canvas.”

My passion for nature has always been at the forefront of my creativity, using sources such as woodland, beaches and plants but I incorporate elements of my love of travel and contemporary fashion design also. When traveling to other countries, the experiences I encounter and various cultures also inspire me greatly along with everyday life experiences.


Pricing Indication...

We are just coming up to our 5th year since the label started and my love for fabrics and design has never been stronger, I stay true to my emotions and continue to channel them into my creative work. The full collections are available to try exclusively at our flagship boutique in The Vale. Selected dresses are available in other boutiques - see the Stockist page for details.

Our Separates start from £800+ for Top, Skirts & Slips, and our gowns start from £1,600 - £3,800

For more information on the sizing, payment, delivery, alterations, what you will need to bring to an appointment and other details please get in touch. 

For appointments please book now via our contacts page.

For information regarding customisation, design process and alternative fabrics please visit our Bespoke page. 


The Showroom...

Amy Mair Couture Showroom

Like the garments the Amy Mair Couture showroom in the Vale is personal and relaxed. We help you find a garment that has the right silhouette, textiles, tone and palette for you. We offer the same friendly, thorough service online for those who would like some additional information or information on shipping across the world if you can’t reach our Atelier or partner boutiques.